nancy xu
art director//graphic designer//photographer
here on businessme

FUEL THEIR imagination

Campaign
Role: Art Director + Graphic Designer
Insight
Picky eaters can force caregivers to choose between nutrients or a tear-free meal.
Idea
Made only from chickpeas and split peas, Chickapea transforms buttered noodles into fuel for playtime.
Client
Chickapea
Collaborators
Savannah Baraniuk - AD/GD
Micaela Hilado - Photographer
Wesley Mason - Photographer
We complimented the existing bright, bold brand colours with a humanistic visual treatment to invoke child-like play.
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